Say what you mean, simply.
Employees judge leaders by clarity and honesty. State the decision, the reason and what happens next, in the plainest words you have.
Admit what you do not know. People trust leaders who say so.
Build a rhythm people can rely on.
A regular short message from a leader beats occasional long ones. Pick a day and format and keep to it.
Pair the rhythm with a route for questions, and answer them.
Match the format to the message.
Use video for tone and news, audio for commutes and long thoughts, and text for detail and records.
Leaders who find video hard can start with audio, then add video.
