Service
Employee advocacy content
Short posts, clips and audio that employees want to share, made with them and approved before they go public.
- Clip pack
- Guide
- Leader posts
Employee advocacy content: when it fits.
Employee advocacy works when the content is something people would share anyway. It fails when people are handed a script. We make material that sounds like colleagues talking.
We keep what is public separate from what is internal and agree it with your communications and legal teams first.
Typical uses
- Short clips about work employees are proud of
- Leaders' posts prepared for their own profiles
- Event content staff can post in the moment
- A kit of safe, shareable moments after a launch
What shapes the result.
- VoluntarySharing is the employee's choice. The content only needs to be easy and worth sharing.
- GuardrailsA short guide to what can and cannot be said keeps people safe and reduces review.
- FormatsVertical clips, quotes and audio snippets, captioned for silent viewing.
- ApprovalYour comms or legal team approves public pieces before release.
What we make
What we make.
Clip pack
A set of short captioned clips ready to post.
Guide
A one-page note on what is safe to share.
Leader posts
Prepared posts and clips in the leader's own words.
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Is this internal or public content?
Public in reach, internal in origin. We make it with employees, and you decide what is released.
Do employees have to post it?
No. We make it so that people who want to share can do so easily.
Can leaders have their own content?
Yes. Leaders often need prepared posts, but they should sound like themselves.
Keep reading
Related
- ServiceExecutive communications videoVideo and audio for the senior leaders who speak to the whole company, written and directed with their communications lead.
- ServiceCompany culture videoVideo that shows what working here is like, made with the people who work here and used first for the people who already do.
- ServiceEmployee story videoA short film in which an employee tells their story, in their own words, about work they care about.
- ServiceAnnouncement videoShort videos for company announcements: a hire, a launch, a policy change or a result, made quickly and said well.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
Start a project