Service
Internal communications audit and playbook
A review of how your video and audio reach employees today, and a playbook for what to produce, for whom and how often.
- Audit report
- Playbook
- Roadmap
Internal communications audit and playbook: when it fits.
Before producing more, find out what is working. An audit looks at what you send, who receives it and whether it is understood.
The playbook that follows sets formats, a rhythm and rules, so the work stays consistent.
Typical uses
- A review before a new strategy
- Understanding why messages are not landing
- Planning a year of internal content
- Setting standards after a merger
What shapes the result.
- ReviewWhat exists, what people watch and what they miss.
- AudienceWho needs what, in which language and on which device.
- PlaybookFormats, rhythm, voice and review steps.
- PrioritiesA short list of changes with the largest effect.
What we make
What we make.
Audit report
What exists, what works and what is missing.
Playbook
Formats, rhythm and standards.
Roadmap
A prioritised plan for the first year.
What you can hold us to
Checked before it reaches your teams.
Standards we apply to every piece, and the commitments we make before you send anything.
- Know how it’s made
We tell you whether each piece uses an AI voice or a human one.
- Reviewed before delivery
Nothing reaches your teams until you approve it.
- Confidential from the start
We agree confidentiality, access to materials and private delivery with you before we start.
Delivery standards
- Consistent loudness
- −16 LUFS for podcast platforms, true peak ≤ −1 dBTP, so episodes don’t jump in volume.
- A master you can reuse
- WAV 48 kHz / 24-bit for future edits and versions.
- Captions for recorded media
- Following WCAG 2.2, criterion 1.2.2, for people watching without sound.
- Checked before delivery
- Technical, listening and script checks on every piece.
Questions
Before you get in touch.
Do you need access to our data?
We use what you share, such as viewing figures and survey results. We do not invent data.
How long does it take?
It depends on scope. We agree a plan before we start.
Is it a consulting engagement?
It is a focused review that results in a plan and a playbook. It is not a general consulting service.
Keep reading
Related
- GuideInternal communications audit: how to run oneHow to run an internal communications audit: what to collect, who to ask and how to turn findings into a plan.
- GuideInternal communications strategySix steps from who you are talking to, to how you will know it worked.
- GuideInternal communications calendar templateHow to build an internal communications calendar: fixed items, flexible slots and a way to avoid message clashes.
- ServiceExecutive communications videoVideo and audio for the senior leaders who speak to the whole company, written and directed with their communications lead.
What’s your next message?
Tell us who it’s for, what you need to communicate and when you need it. We’ll come back with the approach and the scope.
Start a project